Chalk
Creative strategy for comms
Noise-cancelling thinking
Chalk offers senior freelance consultancy for PR agencies and in-house comms teams.
On a project basis. On a daily basis.
Clean, stripped-down lines of thinking. Grounded in meaningful intelligence.
Running directly into creative territory.
Thought development. Pitch consultancy. Workshops. Training. Soundchecks.
Drawn up by Ed Staples, experienced strategy director.
Ed Staples
Strategy Director
I've designed and delivered work on a UK, European and global basis and am comfortable dealing with seniors in house and across all agency disciplines.
Thirty years of experience covers most industry types and campaign techniques.
I've got a strong track record in new business and pitching for fresh budget. A mix of inspiration, insight tools and intellect to design clear strategy and creative campaigns with a focus on impact and commercial results.
I've spoken on creativity at conferences; run webinars on behaviour trends and culture; and guest lectured at the University of Westminster and the University of Falmouth.
Image credit: Gianpaolo Izzo
FMCG, sports, gaming, tech, retail, drinks, energy, personal finance, government, charity.
Thought leadership, news generation, campaigning, sponsorship activation, social content, influencer advocacy, integrated marketing.
Results beat theoretical models.
Experience
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Services
Below are the services I am providing most frequently - both to agencies and in house teams.
Pitch support
Help where either capacity or demand for a specific skillset is an issue.
I can work collaboratively with the agency pitch team or solo on a specific element of the brief.
Workshops
Designing and facilitating workshops and offsite inspiration sessions to refresh thinking and reset working dynamics.
Training
Training colleagues in the principles of comms strategy and how to carry it through into creative thinking.